About

I’m Eloise Dry, the proud founder and creative mind behind ella. Embarking on this journey has been a lifelong dream, fueled by my passion for shopping and an unwavering love for new and exciting designs. In creating ella, I've found the perfect outlet to channel my enthusiasm into a product that resonates with fun-conscious individuals like you.

My journey into entrepreneurship is a testament to timing and serendipity. As a dedicated full-time mom to two amazing kids, I reveled in the joys of parenthood, watching them grow into independent individuals who are now charting their own paths (well, almost). With my mom duties mellowing down, the timing was ideal for me to invest my time and energy into pursuing my dreams.

ella is more than just a brand; it's a reflection of my commitment to personal and professional growth. What sets ella apart is the dedication I've poured into creating a collection that serves as a delightful addition to your bag ensemble. As a shopping enthusiast, I understand the importance of a statement accessory that complements your individual style. Each bag from ella is combining fun and functionality to elevate your bag collection.

I invite you to explore the world of ella and discover the unique flair that each bag brings. Thank you for joining me on this exciting journey, and I look forward to being a part of your style story.

Warm regards,

Eloise Dry